When did you last actually sit down and look at your website through your client's eyes? This 30 minute audit — best done over a cup of tea — walks you through the small things that make a big difference. Worth doing whether something feels off or everything seems fine.

Before I write a single word for a client, I want to know who they are. Not just what they do — who they actually are. Here's why that makes all the difference.

Putting into words what you do can feel harder than it should. If your explanation ends up long or slightly apologetic, this exercise will help you find a clearer starting point.

If your website no longer feels like a true reflection of your work, you’re not alone. Businesses grow quietly — and websites don’t always keep up. Here’s a gentle way to bring things back into alignment.